I do love a hashtag.
So will you when you begin got understand what they can do for you and your business.
The bottom line is that they are a really useful way of navigating through the maze of Social Media and can help you in searching and finding people who are interested in what you have to say.
Using a specific hashtag is like putting a label on your content so that anyone interested in that subject will find you. You can use it to guide you to relevant posts in that same subject from other people and businesses. Then you can take it to the next level by connecting and engaging with other social media users who also are interested in your hashtag label.
Knowing how to use hashtags is fundamental to your success on social media and here are some ways in which they can help.
The more specific you can get with your hashtag, the more targeted your audience will be.
This generally means better engagement. If you don’t have your own business hashtag, find one or two existing ones that really fit the content you are posting.
Get it right for each platform
Just make sure you, do some research on the proper way to use hashtags for different platforms and try and find out the most popular ones for the subject you are talking about.
Most platforms have guides for hashtag selection and use.
Twitter, for example is quite straightforward and hashtags here tend to be more focused a topic of conversation, or a group of people (a chat for example) that you would like to engage.
Use it to search
Hashtags can be your equivalent of a Google Image search on Instagram. As a business, you can also use this option to check out your competitors or research new ideas in your own area of expertise.
Make up your own Hashtags
Sometimes, and I like this feature, it is useful to make up your own hashtags for specific campaigns, messages or events but be sure to let everyone know your hashtag and tell everyone about it, put it on your website, print material and just about everywhere you can.
Use Hashtags across platforms
Twitter and Facebook can connect all posts/discussions/debates using hashtags which is a great feature as it helps you get your message out across them all.
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