Keeping your messages on track is sometimes very difficult to achieve by yourself. It is worth thinking about and will help you feel calm about your Social Media activity and will focus your mind on making good decisions about what to post.
The majority of my Clients need a reference point or person to keep them on track and through experience we have worked out several ways to do it. These five methods are not the only way to keep your messages on track but I’m hoping that if you pick one or two of them they will really help you..
- Set yourself some simple and straightforward goals – this is the best way to start.
Consider what you want to achieve with your Social Media each week or each month, follow what else is happening in your Business and in the world around you too. Once you have some goals then you can start to plan your Social Media around them. Keep it simple to start with, take one week at a time and dovetail your Social Media with the rest of you Marketing.
- Write and stick to a Blog post schedule.
If you don’t already have one of these then do it now! Plan your blogs, which makes you think about what to write about and when to write about it and you develop your strategy this way.
Once you have your blogs up and running then let them drive your Social Media messaging. Use Facebook and Twitter to tease followers about your blogs and drive them back to your website using linkshare urls. (I’m a super fan of Bit.ly for this but there are many others, just as effective out there). Use Pinterest and Instagram if your business is visual and creative, with images that support your messaging and you can direct followers from these platforms back to your blogs for them to find out more.
- Make sure you make it very clear what your message is.
Clarity is so important as there can be a temptation to get several messages across at once and this just makes it confusing and dilutes the effectiveness of what you have to say. As they say, less is sometimes more and in this instance that advice is spot on.
- Keep on track with what your audience wants to hear.
If you need to find this out then do a survey. I’ve used Typeform and found this easy to set up and use and especially insightful into the mind of my Clients. Clearly you need to devise the questions to give your potential customers the opportunity to choose from Social Media messages you have suggested and equally you can give them free rein to tell you about what kind of messages they want to hear from you. This is fascinating stuff and I can tell you now that you will be surprised and excited to hear what they have to say. You can see my Typeform survey here bit.ly/2db0gbK
- If you really aren’t sure how to keep your Social Media on the right track then employ someone to monitor your messages for you.
This is something I absolutely love doing and have found that it helps focus the mind and dig really deep to find the most relevant and useful messages and get them out there.
The way I run my Social Medaia monitoring is to meet up once a month to discuss objectives for that month and agree what you want to achieve with your Social Media. I set some goals and I then I watch at all the posts and act as an accountability partner. At the end of the month I provide a review table and we discuss it and how to improve on it for the next month.
For one client I did this for a series of videos and we agreed that I would look at the videos to make sure they each contained the following…
- A clear Introduction
- A short story to illustrate the process and make it real
- A short Cconclusion – to show what was achieved
- A list of the benefits of the process
- A call to action – to let viewers know what to do next (with website, phone number and social media icons all posted below the video)
Then I produced a report with headings as above for each video. In this way I was monitoring a specific set of messages and as the Client knew that I would be watching, I was keeping her accountable!! Needless to say the videos stayed on message and improved in clarity and purpose as they went along.
I hope this helps and do let me know if you have anything else to add to this as I know there are more ways to keep yourself on the right path with your Social Media activity, I have just selected five which I think will help. Get in touch with me here firstname.lastname@example.org
Thanks and bye for now, wishing you success in keeping those messages on track!
About Platform Social
Platform Social, founded by Louise Craigen offers Social Media Coaching for Small Business. My mission is to help business owners fall in LOVE with their Social Media…
The coaching is designed to help you run your Social Media efficiently, effectively, with confidence, with a plan, like a pro and most importantly, without it feeling like a full-time job.
If you haven’t already, download the free guide to the 5 Stages of Social Media to find out where you are and to see what you need to do to get yourself to the next level. Find the guide on our homepage at www.platformsocial.co.uk Book yourself a discovery call after you download the guide and for any other questions please contact Louise direct at email@example.com