Why clarity of your social media message is Key
Clarity is hard to achieve on Social Media but one of the best ways to go about it is to keep things simple. This is especially true to the Beauty and Health industries as there is so much competition for attention out there. If you can get it right, your Social Media will be so much more effective and it will attract rather than confuse potential customers.
- Clarity is important because..
- Your message is stronger
- It avoids any doubt
- It exudes confidence about you and your brand
- It will attract your customers
- It will help convince customers that you do know your stuff and it will show your expertise
- It will help your know, like and trust factor
- Is it ok to add anything else?
Yes if what you are adding supports the message, gives it weight, makes it real and gives it depth and offer further understanding. No, if it doesn’t’ do any of the above.
- How will I know if my message is clear?
The best way is to test it on customers and colleagues before you send it out. I used to do this in my Salon and get different responses from everyone, which is not always helpful. If you stick to one question though it usually works. Just ask everyone ‘is this message clear to you?’.
- Can I post the same message on all the different platforms?
In an ideal world, yes you can and if your customers see the same, clear message on different platforms it will of course be a more powerful message. You will, of course have to amend it for Twitter which has the shorter word capacity and use the relevant hashtags.
- What about visuals?
Yes, these are really helpful if they are clear. If you don’t yet use Canva for visuals then I highly recommend it and although there is a lot you can do, sometimes less is more and a picture with a few words is often better than one with many. There are many free picture websites to choose your images from, I use Pexels, Stock Up and Libre Stock. Also, suppliers will have their own (branded) images which can be very useful.
- What about SEO?
Don’t forget to use words that help your SEO.
So have a think about your message, is it clear?
Ask yourself and ask people around you.
Clarity of message is one of the things I love exploring on Social Media and would be happy to chat to you about. If you would like your Social Media messages to be put under the lens and monitored over a period of time then do let me know.
Please get in touch if you need more clarity…