When I had my own Business which was a Beauty Salon my head was well and truly in the sand with my Social Media and I was stressed about how much time it took, what I should be posting, when I should post and how to manage it all. I felt a bit like this…
I knew that at some point I had to get my head out and look at how to better my Social Media skills. I avoided doing more than the bare minimum using the excuse that I was just way too busy running my own business and that I didn’t have time. Sound familiar?
So when I finally decided to stop imitating an ostrich and to look into it a bit more I discovered it was easier than I thought. I found several fantastic tutorials from my IT supplier and a very helpful Social Media person in their office.
Several tutorials, a workshop and hundreds of phone calls later, I actually started to get it, like it and even enjoy it. You could too and it isn’t that hard if you use some of the following ideas.
Do some quick planning
Sometimes it pays to plan. If you plan your Marketing already then hey presto, you already have a head start. Have a look at the month ahead, what are you focusing on this month? Do you have any offers? Are there any new Staff? Do you have any stories to tell? Is there news in the Industry? Any of these in the next month then write them down and start talking about them in your blogs and on all your Social Media too.
Set aside time for scheduling
Whichever scheduling tool you use and there are several, make sure you schedule some time each week to get on it and schedule. It makes you think logically about what you are saying and saves you precious time.
Share out the work
As long as they stick to your plan use people around you to help. I found several of my Therapists just loved speaking to customers on Facebook and Twitter and with guidance they became really great at it. Sharing work is a great solution to lightening the load of your Social Media.
Ask your IT provider for help
Ok this only works if you have an IT provider but most Small Businesses will have one. Your booking system for instance. Do they do tutorials on Social Media, do they have a Social Media Manager who could answer questions and help. I found this really helpful with my own business and help was on hand whenever I needed it.
Run a Competiton
Competitons are a great way for Small Businesses to engage customers and build their following. The best ones can be used to showcase your products or your services and even more so if you include something related to your business as the prize.
Facebook is great as you can use the ‘like us to enter’ caption or ‘recommend a friend to enter’ to generate more followers. Promote the competition offline too, posters, till rolls, flyers and word of mouth are all good ways.
Join some Groups
Join groups in your industry or groups where your customers might be, especially local ones. Offer help and advice relating to your expertise. At some point you will be able to mention your own business, post a helpful blog or a link to your homepage and promote yourself that way. This works well and saves a lot of time as you are speaking to people interested in what you do.
Use link shorteners
Links back to your website will always show your followers the way back to your website, this is where you want them to go to show them what you do right?
If you’ve read this and you are still eating sand doing that amazing ostrich imitation then get in touch, I can help you.
‘Helping Small Businesses make smart moves with Social Media’