Several years ago when I owned my own small business I have to admit that I didn’t really get Social Media and didn’t understand what it could do for my business. I knew it was out there but I chose to ignore it, that was until I installed a spanking new computer system which came with a heap of training…
Then came the add on Social training, Blogging for business, Facebook for business, Twitter for business etc etc. It just so happened that I found that this bit I actually enjoyed it and the more I did the more it all made sense. With support from the computer people and much to my surprise I implemented the training and did it in my own, slightly eccentric way. The aleluliah moment came when the clients started to engage with me. I couldn’t quite believe it but they liked us on facebook and put reviews on, they followed us on Twitter and re-tweeted us to their own followers and that was when it started to all make business sense. The very first thing we did was a zany facebook competition to get more followers and I was blown away with how successful it was and how the clients loved it, shared it with their friends and kept on asking who had won!!
So, armed with training and experience I started to run my own brand of Social Media for a friend who imported rugs from Morocco and then another friend asked for my help with Social activity for a photography business and it all grew from there.
I invested in more training and I found I loved coaching others in my own special way and it suited me as I could make it creative, interesting, fun and into a business which was as quirky as me! I found that my authentic personality really mattered…
This is the dictionary definition of personality….
noun: personality; plural noun: personalities
- the combination of characteristics or qualities that form an individual’s distinctive character
All I can say from my experience is that when you are truly genuine and true to your personality with your Social Media, it makes it much more effective and you connect to your audience in an unpretentious, honest and unique way! As they say ‘Your vibe attracts your tribe’.
When I decided to set up Platform Social it somehow became an extension of me and through it I have met some crazy and brilliant business owners who value what effective Social Media can do for their businesses. Some of them start off with huge feelings of frustration around their Social Media. Once they see a way through I coach them towards a seismic shift in energy and approach to their Social activity. Then they are off, each like a jet propelled rocket, fuelled by their personality, passion and enthusiasm and that’s when I feel most rewarded.
I found that their confidence grows when overwhelm subsides and I absolutely love sharing that journey with my Clients and can identify with it completely as it happened to me!
Sitting next to a Client and seeing them complete their yearly blog plan, get great results from a specific Facebook Group or just discover how a bit,ly link works, for example, is just simply a joyful experience for me. I do a great seal impression and clap with vigor until I realize how daft it must look and by that time they are usually doing the same!
It’s much the same for my Clients at the other end of the spectrum who are very proficient in Social Media, have developed their own brand of Social activity but they need an accountability partner and someone to monitor what they are doing. We agree a target and then I follow what they are posting or their Social Media. All the time I am keeping them on track and accountable to their goals, I love it when they look back at the month and see the improvement and they stay on course and don’t get sidetracked because I am there, watching and providing a big brother effect whilst I am scrutinizing in detail what they are posting.
I guess this is all part of my personality as I am essentially a people person and I genuinely enjoy supporting others and get a kick out of their light-bulb moments and their growing confidence. I absolutely L O V E it when I get a text saying ‘FB has gone bonkers. Thank you soooooo much …’
I can help you put your personality in to your Social activity so you appeal to your audience in your own unique and very special way. Get in touch and take that first step, I have a quirky approach but I don’t bite (much) firstname.lastname@example.org
‘Smart Social Media for Small Businesses’
About Platform Social
Platform Social, founded by Louise Craigen offers Social Media Coaching for Small Business. My mission is to help business owners fall in LOVE with their Social Media. My why is for my own Independence and to create something worthwhile for others.
The coaching is designed to help you run your Social Media efficiently, effectively, with confidence, with a plan, like a pro and most importantly, without it feeling like a full-time job.
If you haven’t already, download the free guide to the 5 Stages of Social Media to find out where you are and to see what you need to do to get yourself to the next level. Find the guide on our homepage at www.platformsocial.co.uk Book yourself a discovery call after you download the guide and for any other questions please contact Louise direct at email@example.com