Pinterest for business is not for everyone but if your business is very visual and you can get your hands on lots of good quality images then go for it.
I’ve helped an Interiors client with Pinterest and it was so much fun to do it didn’t feel like a chore and looked amazing. It also gave us inspiration and lots of ideas which we weren’t expecting.
It really is quite straightforward to set up, all you need to do is go to www.business.pinterest.com and join as your business. Remember to add the Pinit button to your own website and you can immediately start pinning following and commenting. (Make sure you check the terms and conditions before you start.)
Here’s a screen shot of Rugs and Poufs Pinterest from my phone as we set it up and started to create our own boards and inspiration for everyone out there looking, enjoying and pinning. You can see the description and it really is so easy to use.
Pinterest is a great way to put your products and services on display and you can show quirky, special details about your business that make it stand out from the crowd.
Behind the scenes images can be brilliant and add personality, life and a great vibe. Your blog posts and relevant internet articles can also help add to the big picture you are creating and if you take a step back you will see a lifestyle appearing, that you can build all around your business.
Try to keep your board titles sharp and simple and use keywords that potential customers might use and be searching for on the internet. Remember you can use a call to action in the description of your pin and remember also to use links back to your website. I do stress to my clients that links are invaluable and are always as sure-fire way to drive traffic from Pinterest back to your site, which is ultimately where you want them to be.
It’s obvious but I’m going to spell it out here, please do ensure your most important boards that highlight your business and your products/services are at the top of your Pinterest!!
What to pin???
Start with your blog posts and use images from them… Of course use your products, services, infographics, videos (you can pin these from YouTube) and anything you find that is visually interesting or you think will inspire, ignite imaginations and get you noticed. You do need to be careful here regarding ownership of pins. If you are re-pinning and it is not your pin then you need to acknowledge the owner or the source of the pin.
It’s also worth mentioning here to keep an eye on your own pins and make sure others who are using them credit you when they do use them.
There is a lot of advice out there about how to pin and re-pin and who to follow, etc. The best way is to get on it and do it. As with other Social Media channels start by following other pinners who may be your potential customers or Industry influencers.
You can like and comment and re-pin other pins and partner with other pinners to create interesting and varied ‘shared baords’ which is a great idea to increase the reach of your own Pinterest account.
There are lots of ways to cross promote on Pinterest including the following list…
- Other social media
- Email signature
- Direct Mail
- Leaflet, posters, business cards and postcards
Analytics on Pinterest are pretty good too. You get your Pinterest Profile with Average daily impressions and average daily views. You get to see how many people you actually do reach and a list of your Top Pin Impressions (which also shows the number of impressions, saves, clicks and pin type). There are options to advertise and promote
‘Smart Social Media for Small Businesses’