Exciting news for all Small Business Owners and especially Salon Owners. There have been a couple of interesting NEW features for Facebook and Instagram that I want to share with you, in case you might have missed them or have not understood how they work. They’re both fun and might help you and your business so read on and do share this blog with anyone else who you might think would like to know.
The first is a new AUDIENCE OPTIMISAITION button on Facebook where you can literally target the audience who sees your post. It’s a bit like a Facebook Ad but not quite as detailed and you can only choose up to 16 choices. See this screenshot of my post targeting the beauty industry. You can clearly see my choices and the warning that I can’t choose more than 16 but how fab is this? Do go and give it a try yourself and let me know how you get on.
One thing you do need to check before you see the new button appear on your Facebook is your settings. Under “Manage Permissions” for your facebook page, in your page settings, there should be an option “Allow me to control the privacy of new posts I make on my Page.” Make sure that is ticked and press “Save Changes”.
You should then be able to target your Facebook posts as I have done in the example above. Any problems with finding it then get in touch.
The other new feature for you all to try is the 10 pictures in one post function now available with Instagram. So here’s how it works – just find the option in your Instagram post that says ‘Select Multiple’ and then you can choose up to 10 pictures for 1 post. I found this easy to do but there is a slight downside to this as it requires the person looking at your post to swipe across to see the other pictures…in my experience, asking others to do something to see all you have posted doesn’t always work. But hey, this is a new feature so go ahead, try it and see if it works for you and your business.
Whilst I’m on the subject of Instagram, did you know that if you put the hashtags you want to use in the comments below the post it works just as well then these posts look better on Facebook if you are linking the two as the Facebook version will not have all the hashtags.
About Platform Social
Platform Social, founded by Louise Craigen offers Social Media Coaching for Beauty Salons. My mission is to help business owners fall in LOVE with their Social Media…
The coaching is designed to help you run your Social Media efficiently, effectively, with confidence, with a plan, like a pro and most importantly, without it feeling like a full-time job.
If you haven’t already, download the free guide to the 5 Stages of Social Media to find out where you are and to see what you need to do to get yourself to the next level. Find the guide on our homepage at www.platformsocial.co.uk Book yourself a discovery call after you download the guide and for any other questions please contact Louise direct at firstname.lastname@example.org